Logo Design Questionnaire

Please answer these questions thoughtfully, as they will help you communicate to us what you would like in your new logo design. Not all of the questions will necessarily apply to your specific set of circumstances. If you are unable to provide an answer, please feel free to leave the question blank, however the more information you are able to provide us, the better. If you have any questions, please do not hesitate to call us.
(i.e. The BKXstudio, The BKX Studio, thebkxstudio).
Please include geography (are you targeting local clientele only or is it a larger market?), gender, age range.
If so, we will take this into consideration when designing your logo, but your logo should be able to stand on its own without the tag line as well (i.e. “You don’t have to be big to think big.”).
What do you like about them? What do you dislike about them? Are there any elements of these logos that you would like to use as inspiration for your logo design?
Examples of styles: modern and clean, old world, cutting edge/techy, vintage/retro.
Examples: strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic.
Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike?
If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider? Do you have any particular images or symbols you associate with your product or company?
Are there any colors that you DO NOT want to use?
What are the plans for logo usage?
(i.e. website, business cards, social media management, promotional products, etc.)
Logo Examples - Iconic / Symbolic: Uses visual imagery to relate to your product, company name or even communicate the intangible such as positioning, mission or ethics. Often these are the most recognizable brands in the world because a symbol can stand on its own, even without the brand name. -Logotype / Wordmark: Uses the details of typography to communicate the essence of your brand. The subtle personality differences of typography should never be underestimated. What typography characteristics best represents your business? -Combination Marks: The combination of the symbolic and wordmark logos. This is the most common type of logo because it combines the power and recognition of a symbolic logo with the awareness from being able to read the company name. Many brands often have a version of each type of logo giving them versatility when using their logo in various space constraints. These brands have an approved symbolic logo, wordmark and combination logo that each has defined roles and uses. Some brands also evolve their logo over time. For example, McDonalds recently simplified their logo by dropping the type. I think it's it’s safe to say the Golden Arches have enough brand recognition for a symbolic mark to stand alone.
Please click the Submit button below to finish. If the form does not take you to a "thank you" message after clicking the button, please scroll up to review any error messages.