Step 1
The Core Identity (Who are you?)

Give Your Brand A Distinct Name

What are people going to call your brand, shop, channel, or movement? You may keep the client name or create a new name that fits your concept.

Tagline or One-Line Elevator Pitch

What’s your catchphrase, or how do you sum up what you do in one sentence?

Your Mission & Secret Sauce

What problem do you solve for clients, and what makes your approach unique?

Step 2
The Vibe & Your Crew (Who is it for?)

Target Audience & Dream Clients

Who are your dream followers, customers, or fans? Include their age, interests, and where they hang out online.

Choose Your Brand’s Vibe

Pick 3 to 5 words that best fit your desired aesthetic.

Step 3
Visual Style & Aesthetics (How does it look?)

Your Brand Palette (Colors)

Select your primary, secondary, and tertiary brand colors. Type custom hex codes in the “Other” field.

Visual Inspiration & References

Share links to websites, social profiles, Pinterest boards, or logos that inspire you.

Green Lights & Red Flags (Do’s & Don’ts)

Green Lights: fonts, graphics, colors, or styles you want. Red Flags: anything you absolutely do not want.

Step 4
The Game Plan & Website Goals (What’s next?)

Main Goal of Your Site

What is the #1 thing you want visitors to do when they land on your site?

What Pages Do We Need to Build?

Select all the core pages you know you’ll need for this project.

Final Step
Where can we reach you?

Your Name

Email Address