CASE STUDY · EDUCATION & YOUTH DESIGN SPRINT

Future Creatives: Brand Identity & Graphic Design Systems

How 30 high school students at FWCS Career Academy went from blank sketchbooks to full strategic brand briefs, curated moodboards, and digital style tiles in a single 3-hour agency sprint.

Partner / Host: Fort Wayne Community Schools (FWCS) Career Academy

Facilitator: BKX Studio (Brandon Coley, Creative Director)

Format: 3-Hour Interactive Agency Sprint (Sept 22, 2026)

Deliverables: Digital Brand Vibe Check Briefs, 6–8 Image Moodboards, Paper Concept Labs & Canva Style Tiles

01 DISCOVER →
02 DEFINE →
03 DESIGN →
04 PRESENT

EXECUTIVE SUMMARY

Shifting the Mindset: A Logo Is Not a Brand

Most introductory graphic design classes ask students to jump straight into drawing a logo. During our Future Creatives: Brand Identity Workshop at FWCS Career Academy, BKX Studio flipped that script by running the classroom like a live creative agency.

Students were guided through four core pillars—Strategy, Voice, Visuals, and Experience—using a custom interactive web portal on bkxstudio.com paired with large-format paper sketching and touchscreen Chromebooks.

Core Workshop Philosophy: A logo is just one signal. A brand is the full feeling people carry with them—and design is empathy made visible.

⚡ Sprint Snapshot

✓ 100% Engagement: Every student completed a digital brief, sketch lab, and visual system.

✓ Hybrid Workflow: Custom web portal + analog paper sketching + Canva execution.

✓ Next Up: Session 2 (Social Media Content for Professional Branding) slated for Nov 17, 2026.

PHASE 01 & 02
DISCOVER & DEFINE: THE DIGITAL “BRAND VIBE CHECK”

Before sketching a single mark, students selected a mock client challenge from the BKX Studio Agency Prompt Bank or pitched an original concept. They then submitted their strategic foundation through our live Brand Vibe Check questionnaire—locking in their target audience, mission, and visual guardrails.

GAMING & TECH

PRESS START

“Player 1 or 1,000 — Collaborate with others to achieve victory and happiness.”

Creative Director: William F. Garcia

Audience Persona: 15–16 yr olds wearing baggy clothes & Crocs with gaming charms, hanging out in black, blue, and green LED-lit rooms watching game lore on YouTube and chatting on Discord.

Visual Vibe: Sleek & Techy / Cyber

Design Guardrails: Do’s: Dark colors, big font, sleek graphics, glitchy style. Don’ts: Bright colors, smaller fonts, bland style.

BOTANICAL & RETRO

DEMETER’S DARLINGS

“Grow up with the trees!”

Creative Director: Kaley Moring

Audience Persona: Young adults and teenagers who have taken a hands-on interest in cultivating plants, botanicals, and herbs.

Visual Vibe: Retro / Nostalgic

System Goal: Showcase a curated botanical gallery and book collaborative projects through warm, nostalgic iconography.

COMMUNITY SPACE

SAFEPLACE

“Makes a late-night fun and safe.”

Creative Director: Emmaleigha Szabo-McCloskey

Audience Need: A welcoming late-night environment where teens and young adults can hang out without worrying about safety.

Visual Vibe: Clean & Chill

Brand Ethos: “Do anything—just be safe and kind. Do not be unkind and disrespectful.”

Visual Direction in Action (Press Start): Translating written brand rules directly into a cyber/glitch moodboard with Matrix textures, pixel type, and a 4-color gaming palette.

Curated Nostalgia Moodboard: Establishing an intentional editorial world through muted roses, golden hour foliage, vintage typography, and warm interior shadows.

PHASE 03 & 04
DESIGN & PRESENT: PAPER-TO-PIXEL CONCEPT LAB

With their strategy and moodboards locked in, students moved into rapid sketching before building out their digital marks, 60-30-10 color systems, and typography pairings in Canva.

PAPER TO PIXEL

QS STUDIO

From Analog Pyramid Thumbnails to Digital Style Tile

Starting with hand-drawn geometric triangle concepts for “Quality Especial Developer Studios,” the student digitized the 3D prism mark on their Chromebook alongside a warm 4-color hierarchy (crimson, orange, gold, and pale yellow) and custom script/serif pairings.

MASCOT & LETTERING

GOLDEN GOOSE

By Aña Avila · “Honk honk sure to make your day GOLDEN”

An expressive character sheet exploring multiple mascot poses, emotive facial dynamics (“Charles the Goose”), and custom bubble-lettering lockups.

APPAREL & GEOMETRY

STYLE OLD WAY (SOW)

By Ophelia Macy · Structural Badge & Streetwear System

Tested five distinct visual directions—including a 3D isometric cube, a 5-petal star emblem, high-contrast negative-space zigzags, and custom star-denim apparel mockups.

PRODUCT & PACKAGING

DREAM BIG

By Raquel · “Start small then Start big”

Mapped out a cohesive beauty and fragrance packaging line featuring custom bottle silhouettes, scent variants (Strawberry, Coconut, Blueberry, Apple), and compact mirror graphics.

ILLUSTRATIVE ICONOGRAPHY

DEMETER’S DARLING

By Kaley Moring · Botanical & Celestial Marks

Translated her retro botanical brief into delicate hand-drawn symbols—exploring a floral cornucopia, a geometric rose emblem, crescent-moon alchemy marks, and a hatched owl illustration.

“When you hand young creatives an agency-grade brief instead of a basic art assignment, their strategic thinking sky-rockets. Watching these students connect deep audience empathy to color psychology, typography, and original sketching in just three hours proved how powerful structured creative pipelines can be.”

— Brandon Coley, Founder & Creative Director, BKX Studio