🎨 BKX Studio — Brand Identity Questionnaire

Welcome, and thank you for choosing BKX Studio! We're excited to partner with you on this journey. The questions below help us get to the heart of your brand — the more detail you share, the more intentional and powerful your final identity will be. There are no wrong answers, so take your time and have fun with it!

SECTION 1: About Your Business

1. What is your company name and tagline (if you have one)?

2. What does your business do, and what problem does it solve? *

3. How long have you been in business?

4. What makes you different from your competitors? *

SECTION 2: Mission, Vision & Values

5. What is your company's mission (your core purpose)?

6. What is your vision (where do you see your brand in 5–10 years)?

7. List 3–5 core values that guide your business decisions.

SECTION 8: Logistics

9. What are their biggest pain points or challenges?

10. What does your ideal client value most when choosing a service like yours?

8. Who is your ideal client ? (Age, gender, income, lifestyle, etc.)

SECTION 4: Brand Personality & Tone

11. If your brand were a person, how would you describe their personality ?

12. Choose words that best describe your brand's tone of voice:

13. How do you want clients to feel when they interact with your brand?

SECTION 5: Visual Direction

14. List 3–5 brands (in any industry) whose visual style you admire. Why?

15. Are there any colors you feel strongly should represent your brand? Why?

16. Are there any colors you want to avoid ? Why?

SECTION 6: Competitive Landscape

18. Who are your top 3 competitors ?

19. How do you want to stand out from them visually and strategically?

20. What do competitors do well that you admire ? What do they do poorly?

SECTION 7: Goals & Deliverables

21. What are your primary goals for this branding project?

22. Where will this brand identity be used? (website, social media, print, packaging, etc.)

23. Do you have any existing brand assets we should be aware of or work around?

24. What does success look like to you at the end of this project?

SECTION 8: Logistics

25. What is your timeline for this project?

26. What is your budget range for this branding project?

27. Is there anything else you'd like us to know before we get started?

Thank you for taking the time to complete this — you're already one step closer to a brand that truly represents you. Once we receive your responses, a member of the BKXstudio team will be in touch within **2 business days** to confirm your project details and next steps. We can't wait to bring your vision to life!"